ICNM consultants help to prepare, support and coach the client’s negotiation team before the negotiation takes place. We help the client in the preparation phase, analyzing his interests, positions and alternatives.  We help the client to develop a strategy by assessing his goals, priorities, and options as well as those of the other party. We help in analyzing the strengths and weaknesses of both parties and the importance of the relationship in order to reach the best deal. We use simulations designed to emulate the upcoming negotiation.